An Instagram Marketing Strategy for Every Entrepreneur
Instagram is a powerful platform to grow your business. 66% of US brands use it for marketing and more than 200 million users make Instagram a must for marketers today. However, only 0.36% of marketers have managed to secure 1000 or more Instagram followers. Given its highly targeted number of users, it has become difficult to grow on Instagram.Instagram may be owned by Facebook, but it’s still a very independent social network where you can build a loyal and devoted audience that’s always willing to see what you have to share.
Have you ever wondered what it takes to become successful on Instagram? Like, for real? I have. For the longest time, I couldn’t figure out why my Instagram feed didn’t look anything like some of those accounts with thousands of followers. Surely, they were doing something that I wasn’t. But what? I took things into my own hands and did some research on how to become a better Instagrammer (yes, that’s actually a thing).
What Is Instagram?
Instagram is a free photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger and launched in October 2010 exclusively on iOS. The app allows users to upload photos and videos which are limited to 14 seconds or less in length that can be edited with various filters. As of December 2017, there were over 1 billion active monthly Instagram users.
What Is Instagram Marketing Strategy?
Instagram marketing is more important than ever before. You need to ensure your Instagram marketing strategy is effective if you want to reach new customers and grow your business. Introducing a sure-fire Instagram marketing strategy to grow your business: fast and free!. Now that we’ve covered the basics of how to use Instagram, let’s talk about one of the most important aspects of Instagram: marketing. This could also be called ‘how to grow on Instagram’ or ‘how to promote your Instagram account.’ Like I’ve said before, it’s not likely that you’ll find success on Instagram without an effective marketing strategy.
Create An Account And Profile
The account creation process is simple. You’ll need to choose a username and password, choose from a few options for your profile picture, enter your bio, and upload some photos. Already have an Instagram account? Follow the on-screen prompts to log in.
Think about how you want to present yourself as a business on the application. You may want to include your company’s logo or tagline on your profile page. Think of it as a mini-marketing campaign––you’re creating a new marketing channel with one click!
Now that you’ve created an account, it’s time to create a profile that will attract followers. Remember: You’re not just trying to attract someone who looks like you—you want them to be interested in what you have to offer as well.
Include information about yourself and what your brand does so people know right away if they want to follow you or not. Use relevant hashtags so people can find you more easily. And always post quality content!
Choose A Suitable Username And Photo
Your username and photo are the first things a potential follower will see before they decide whether or not to follow you. You need to make sure that your username is short, catchy, and matches your brand.
For example, if you’re company is called “Bistro XX,” you could use “bistro” as your username. If it’s more personal, like if it’s just you running the business for yourself, then consider using your name.
The same goes for your photo. It should be professional-looking and visually appealing so people want to click on it. You should also be wearing something appropriate for the profession you’re in. For example, if you’re a baker, wear an apron or chef’s attire; if you’re an architect, wear work clothes; if you’re a restauranteur, wear an outfit that would work well in one of your restaurants.
Add An Appealing Bio
Your bio is the first thing people see when they visit your profile. This means it’s the perfect place to leave a memorable impression.
Your bio should be straightforward and should highlight what you’re about. If you sell clothes, for example, mention that in your bio.
When it comes to Instagram, many businesses have found success by being honest with their followers while still making the description fun and interesting to read. They’ll include information about their brand while also including a call-to-action–something that encourages action on the part of the follower.
If you want your followers to know more about your brand or engage with your company in some way, you should include a link to your website or another social media account in your bio.
Select Your Profile Picture
Your profile picture is important because it’s the first thing people will see on your brand’s Instagram account. It should be a good representation of your brand and what you’re trying to achieve.
Choosing a profile picture can be tough if you don’t have a logo or have never thought about it before. If you use your logo, that can be a great option, but you also have the option of choosing a shot of one of your products, a product in use, a person on your team, or anything else that represents your brand.
Try to find something that is visually appealing for anyone who might see it. You want all of your followers to know what they’re looking at when they see your profile picture—not get confused and not engage with anything on your account.
When choosing an image for the photo portion of the Instagram profile, make sure it has the right dimensions: 1080×1080 pixels in size and square in shape for best results. If the photo isn’t the right size, Instagram won’t let you upload it!
Get Hashtags for Popular Topics to Join Conversations
Hashtags are one of the most important tools on Instagram. They allow you to join conversations and they help you find new content that’s been shared by others.
The best way to use them is to find popular hashtags that are related to your industry or niche. Once you’ve found a few, start participating in those conversations. This will help grow your following on Instagram quickly and easily because other people will be following you back.
You can also use hashtags as a way to showcase your expertise on a particular topic or industry. For example, if I post a picture of my dog and hashtag it with #dogcare, I’m letting people know I’m an expert in canine care.
Use hashtags sparingly, but make sure to include some on every post you share!
Learn How To Get Followers Fast, Step By Step
It sounds too good to be true, but it’s not. You can grow your following on Instagram with a few simple tricks.
Start by using the right hashtags for your posts. Hashtags are tags that come after a pound sign (#) and tell the people following you what your post is about. For example, if you’re sharing a picture of a new product you have for sale, #product-launch would be a great hashtag to use in this instance.
Next, make sure to include a link to your website in each of your posts so that those following you will have an easy way to find out more about what you do and who you are! This is important because many people only follow brands they know something about.
Lastly, consider adding location tags or location stickers to your posts as well as adding one or two hashtags related to where you live or what city or country you’re in. These features will help other people find and follow businesses like yours!
There are many different ways of promoting your business through Instagram. Its images, videos, and combined informational content is just starting to give businesses a platform to enhance their marketing efforts. The Instagram marketing strategy and imagination needed to reach the right people are just as important as the strategy and tactics you use for every other form of promotion and advertisement. Old marketing techniques still apply, but with an added boost or impact.
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