What are Facebook marketing tools to Use in 2023?

Facebook marketing tools

A Facebook marketing tools is a software solution that helps you market more effectively on Facebook.

There are various Facebook marketing tools that can help you with:

  • Content curation
  • Content scheduling and publishing
  • Running ad campaigns on Facebook
  • Real-time data and insights gathering
  • Hashtag Targeting
  • Monitoring conversations about your brand and your products/services
  • A / B testing
  • Campaign management and reporting

What is Facebook Marketing?

Facebook marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of a massive audience. Over the last decade, Facebook has shifted from the most prominent social medium on the internet into one of the biggest marketplaces.

Why is Facebook good for marketing?

Digital marketing offers a variety of channels for building communication with the audience: social media, emails, messengers, search engines, SMS, web push notifications, etc. Let’s get a closer look at the reasons why you should consider Facebook as a platform for growing your business:

Has global coverage. Over 1,5 billion users visit Facebook daily. About 2,3 billion — every month. More than 7 million active companies create ads for this massive audience.

Offers highly targeted paid ads. With Facebook Ads, you can tailor your promotions to a specific audience based on gender, age, location, job, interests — any demographical or behavioral data users willingly share with Facebook.

Makes organic reach possible. If you don’t have the resources to utilize Facebook Ads, build relationships organically by sharing materials that bring value to people on your Facebook page. Your posts will show up in the newsfeed, though the high level of competition will make it harder to build an audience naturally.

Allows integrations with other marketing channels. Facebook marketing is not a single isolated system. You can combine it with other marketing channels, like email marketing, mobile marketing, search engine marketing, and Facebook Messenger ads, to develop a promotion mix that will increase your brand outreach.

Which are the Best Facebook Marketing Tools?

Excited to look at our list of Facebook marketing tools? Let’s take a look at 21 of the best Facebook marketing tools to help you achieve your Facebook marketing goals:


Facebook Messenger marketing has the potential to generate incredible user engagement. MobileMonkey is a great Facebook marketing tool to help you do it the right way.

It allows you to build a list of Messenger subscribers, send out Messenger broadcasts and drip campaigns to your customers, as well as automatically respond to comments on your Facebook posts.

MobileMonkey also offers full support for Facebook Messenger ads (Click-to-Messenger Ads) and sponsored ads, pre-built chatbot templates, powerful chatbot analytics tools, and a powerful chatbot builder.

Does this Facebook marketing tools seem too complicated?

Their comprehensive chatbot tutorial provides in-depth information on how to get started with chatbots and Facebook Messenger marketing. This chat marketing platform also offers webchat and SMS marketing tools.


WASK is an all-in-one digital advertising platform that enables users to design, publish, manage, and optimize ads. The main focus of this software solution is to provide a simple, affordable, and all-in-one ad solution for Facebook marketing campaigns.

Key Features
  • A single panel to create and edit ads, and track metrics from multiple Facebook pages within seconds.
  • AI-powered Facebook marketing tool to find the perfect target audiences for your ads based on data gathered from your website or social media accounts.
  • Seamless integration with Facebook Pixel and WordPress.
  • Brilliant design tool with free templates, images, and layers section.
  • Automation features/tools like Autopilot, Scheduler, and A/B testing save time and optimize your ads.
  • Optimization features such as performance comparison and reporting tools.
  • Free Trial: 15 days
  • Basic: $9 per month
  • Premium: $19 per month
  • Professional: $99 per month

You can avail of a 15-day free trial.

  • Improves conversion and click rates.
  • Easy to use and requires no specific skills.
  • Affordable pricing, especially the two starting plans.
  • All-in-one Facebook marketing tool.
  • Does not have a mobile app, though the site works well on mobile browsers.
Tool Level

Simple enough for beginners as well as professionals to use.


Digital advertising for Google, Facebook, and Instagram. The free design Facebook marketing tool is useful for social media posts and Stories.

Pro Tip: Although the interface is easy to use, ask the support team when you feel stuck, they respond quite promptly.

3. Sendinblue

Sendinblue can help you create and run your Facebook marketing campaigns more efficiently. You can reach more people with beautifully-designed ads and compelling calls-to-action (CTA).

This Facebook marketing tool enables you to directly retarget a specific list of contacts. You can also use a contact list to find new leads that are similar to your best customers.

Once you set your ad parameters, Sendinblue will automatically optimize the amount spent per day to get you the best results. They provide detailed reports to help you analyze your campaign performance.

Do you know the best part? You can start using this Facebook marketing tool for free. Their paid plans start at $25/month.

4. ShortStack

ShortStack has positioned itself as the most powerful marketing platform for contests and giveaways.

It helps you easily build and publish campaigns and integrates campaign analytics and email analytics into one platform.

What else can you do with it?

You can get real-time insights on views, shares, traffic sources, and more. It helps you make lead-generating landing pages.

5. Heyo

Heyo is a Facebook marketing tool that can help you get more leads. It can help you create sweepstakes, contests, and hashtag campaigns for Facebook.

Key Features
  • Run social sweepstakes on Facebook or websites
  • Manage hashtag campaigns
  • Moderate entries for photo and video contests
  • Run interactive campaigns with voting, quizzing, and more
  • Basic Plan: $45/month
  • Standard Plan: $99/month
  • Premium Plan: $249/month
  • Easy to use
  • Readymade templates
  • Easy integration with MailChimp, MadMimi, and other tools
  • Limited options in the Basic Plan
Tool Level

Beginner to Advanced-level users


To run quizzes, hashtag campaigns, sweepstakes, and photo and video contests

Pro Tip: When you run contests with Heyo, also collect email addresses from potential customers. It’s a great way to grow your email list.

6. Pagemodo

Pagemodo is a great Facebook marketing tools. Using this tool, you can customize your Facebook pages with impressive cover photos, add custom tabs, and create contests for engagement.

Key Features:

  • Run Facebook contests and sweepstakes easily
  • Schedule posts on Facebook, LinkedIn, and Twitter
  • Design appealing Facebook ads
  • Optimize Facebook ads
  • Create contact forms
  • Add product listings with CTAs and site links


  • Basic Plan: $9/month
  • Pro Plan: $19/month
  • Agency Plan: $59/month


  • Easy-to-use
  • Get access to professionally-designed templates
  • Good customer support
  • Gives complete control for managing contests
  • Mobile-friendly


  • Most features work specifically on Facebook only

Tool Level

Beginner to Advanced-level users


Post scheduling for Twitter, LinkedIn, and Facebook; Facebook marketing

Pro Tip: Using this tool, you can easily save your Facebook ad designs. Make small changes and then compare the results to optimize your future campaigns.

7. SocialOomph

SocialOomph is one of the best Facebook marketing tools for users who want to increase their reach and the number of followers on their Facebook page.

Key Features

  • Easy scheduling of tweets and posts
  • Auto RSS feed
  • Monitor new Facebook page followers easily
  • Self-destruct outdated posts
  • Automated publishing limit


  • Free Plan: $0/month
  • Advanced Suite: $15/month
  • Professional Suite: $25/month
  • Business Suite: $55/month


  • Affordable
  • Easily sort posts with tags
  • Good customer support
  • Can upload content in bulk
  • You can cancel your plan whenever you want


  • Can add only one social profile to the Free plan

Tool Level

Beginner to Advanced-level users


Marketing for Facebook pages, Twitter, LinkedIn, Reddit, Pinterest, Discord, mastodon, and other social media platforms.

Pro Tip: If you have a seasonal offer or a discount coming up, its self-destruct feature can be really helpful.

8. Buffer

Buffer is a very popular social media management platform. It helps you schedule and publish Facebook posts and other social media posts.

Its easy-to-use interface is well-liked by small and big businesses alike. It contains a browser extension that seamlessly integrates with Chrome, WordPress, and other tools to find content for distribution.

And it provides analytics and insights on the Facebook posts’ reach, likes, and mentions received.

9. Driftrock

Facebook marketers use this lead generation software for conversions.

It is a suite of different tools. Each tool serves a specific purpose. And they all can be used together as a complete solution for Facebook ad management and automation needs.

Driftrock helps you create ads quickly and easily. You can test variations easily. It helps you optimize your Facebook ad campaigns.

10. Facebook Ads Manager

Facebook Ads Manager is Facebook marketing tools Facebook tool that helps you create and manage Facebook Ads.

Facebook Ads Manager will help you target the right demographics and the right section of people. It helps you set your budget to control costs.

You can learn all about the performance of your ads with the help of reporting tools. And you can pause any ad you want from the Ad Manager to optimize the campaign.

11. Fanpage Karma

Fanpage Karma is a multi-functional Facebook marketing tool.

You can compose and publish posts with ease. It can provide you with useful insights on posting. And it helps you monitor an unlimited number of pages and profiles.

Users can analyze the activities of their fans and followers. And you can analyze and compare key data on different pages, even those of your competitors.

12. Hootsuite

Hootsuite is a great social media management and analytics tool.

It can help with Facebook marketing with the help of Facebook ads. The tool helps you optimize your ad campaign.

What’s more, you ask?

It helps you target and retargets the right group of people for conversions. You can convert Facebook ads into real leads and conversions and be on top of analytics.

And you can learn about your Facebook page audience and engage with them in a better way through Hootsuite.

13. Meet Edgar

Meet Edgar is an easy-to-use social media management and scheduling tool.

It recycles your Facebook page updates over time automatically so that they are optimized. You can connect Meet Edgar with your Facebook through a web plugin.

It helps you schedule your Facebook page posts and monitor them. And it has an auto-refill queue feature that uses your saved posts. This tool can help you save effort and help bring in more leads.

14. Post Planner

This is a great Facebook marketing tools, Post Planner aims at managing your posts and engagements smartly.

It helps you find, plan, and post great content on your Facebook page. Post Planner’s recommendation engine identifies top-performing content that has the likelihood of maximum engagement on your Facebook page.

It helps you get the desired reach in less time. Every engagement is a data point that helps you get better over time. Use the tool to plan your publishing calendar for your Facebook page and more.

15. Qwaya

Qwaya is a useful tool that can help you run and manage Facebook ads.

It has several powerful features and a useful web interface. And it can help drive traffic to a website or any Facebook page.

It provides an efficient ad creation workflow. You can schedule the campaigns to run at a certain time of day. And you can optimize the performance by pausing the ads and campaigns that don’t work and more.

16. Agorapulse

Agorapulse is a simple but effective tool that helps you manage Facebook page content and engagement.

It helps you schedule and publish Facebook page posts, monitors engagement and activity, and also enables social listening.

With the Agorapulse barometer, you can analyze Facebook pages and compare them to learn about your competitors too. It provides you with plenty of reports that help you track your efforts. And it has workflow collaboration features for large teams.

17. Socedo

Socedo is a cloud-based social media marketing software that helps you get real-time and qualified leads.

It helps you analyze social intent data which enables you to make better decisions. You can use Socedo to identify prospects.

Its impressive lead monitoring feature helps marketers track lead behavior. It generates detailed reports that help marketers.

18. Socialbakers

Socialbakers is an AI-powered social media marketing suite. It has great Facebook marketing tools.

It helps you understand your audience better. You can build lasting relationships with your customers.

Their Facebook benchmarking tool helps you analyze your performance versus the competition.

AI-guided post promotion tool helps you decide which posts should be boosted. It helps improve the promotion strategy.

19. Sprout Social

Sprout Social helps you build relationships. It provides you with useful data to help you make better decisions and helps with starting and monitoring social conversations.

Sprout Social helps with Facebook marketing by providing Facebook insight data with their analytical tools.

It helps you understand Facebook impressions. You can leverage impressions data by segregating it on the basis of location, age, and gender for better targeting.

20. Timeline Contest AgoraPulse

This is a great Facebook marketing tool for increasing engagement on Facebook. You can run sweepstakes, quizzes, and photo contests directly on your Facebook timeline.

The AgoraPulse Timeline Contest app helps you filter engagement. It sorts “likes” and “comments” separately for you to analyze.

You can run any type of contest, as many times as you want. And you can run them on any number of pages that you manage.

21. InVideo

Always wanted to create eye-catching video ads that also drive conversions? Look no further!

InVideo is a one-stop solution for creating thumb-stopping Facebook ads. Making professional videos can seem like a herculean task but InVideo has eased the process, helping you create effective ads.

You can simply drag and drop text and media to start on your journey with their handcrafted template library. And what’s more? InVideo allows you to modify each element in every frame, including text boxes, animations, images, and audio.

You can use all of their basic features for free whereas, their Business plan starts at $10 per month.

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